Do you have a busy schedule and lack the time to regularly publish content on Instagram? In today's world, where social media plays a key role in building a personal or brand image, regularity of publication is key. Instagram's algorithms reward activity and regularity, which translates into higher engagement and better reach. However, creating, editing and publishing posts on a daily basis can be time-consuming, especially when you have to combine it with other responsibilities. Fortunately, there are tools that not only make scheduling easier, but also help automate the whole process, saving you time and energy.
Nowadays, most social media management apps offer features dedicated to Instagram, such as post scheduling, relationship management or content optimisation. However, choosing the right tool can be difficult, especially if you are looking for a solution that works not only on Instagram, but also on other platforms such as Facebook, Twitter or LinkedIn. Whether you're an entrepreneur, influencer or simply someone who doesn't have time to manage social media on a daily basis, a well-chosen tool will allow you to maintain consistency and regularity in your publications.
In this article, we take a look at five of the best apps to help you schedule and optimise posts on Instagram. Each of these apps offers unique features to suit different needs - from comprehensive content planners to tools with analytics or visual scheduling. With these, you can free up more time for other responsibilities while keeping your profile looking professional and engaging. Whether you need a simple solution to schedule a few posts a week or an advanced tool to manage multiple accounts and your marketing strategy, there's something for you in this list. Let's take a look at how each of these tools can help you succeed on Instagram.
1. Combin Scheduler
Combin Scheduler is one of the best apps for scheduling posts on Instagram, equipped with many useful features. It allows you to edit the size of your content, suggests the most appropriate hashtags, link in your bio and much more. We're happy when we can find everything in one place, so this app gives us more than enough to automatically publish content on IG.
When is it worth using?
If you are looking for a tool not just for posting, but for marketing on Instagram, Combin Scheduler is not at the top by chance.
Advantages
- Directs traffic to link in bio
- Intuitive interface
- Management of content, location, tags and hashtags
Disadvantages
- Up to 15 scheduled relationships in the free version
- Difficulties with reposting content
2. Later
If you need a tool for post scheduling, Instagram analytics and user-generated content, Later is a must-have. This could be your best tool for scheduling on Instagram, visual scheduling, analysing posts, creating new schedules and getting relevant hashtags for posts. We love the clear visual content planner that this app provides, making it easy to manage and control your posts.
When is it worth using?
If you are a busy entrepreneur and need a precise content strategy for your brand, Later will be your best free choice.
Advantages
- Content analytics
- Visual content schedule
- Suitable for more social media platforms
Disadvantages
- Longer time with bulk transfer
3. Hootsuite
Hootsuite is another tool for Instagram that you can use to schedule individual content, such as photos or videos. You can use the bulk composer to publish multiple photos or carousels to your profile, but only if you are an iPhone user.
When is it worth using?
If you want to schedule and automatically publish content on the go, Hootsuite is the best free tool for Instagram.
Advantages
- Direct scheduling of posts and videos
- Relationship planning
- Built-in content planner
Disadvantages
- Carousel post planning only in the iOS version
- Some restrictions in the free version
4 Buffer
Buffer is one of the best free tools for scheduling content on Instagram. It offers plenty of quick scheduling options and the calendar view allows you to create a consistent look across social media.
When is it worth using?
Best for busy people who want to publish all their social media content from one place.
Advantages
- Checking the content of the competition
- Audience analysis
- Weekly e-mail reports
Disadvantages
- Some options are complex
- Recently, users have been reporting bugs in the Android app
5. crowdfire
Want to discover and manage content on Instagram? Crowdfire could be the right choice, with content scheduling options not only for social media, but also for your website or blog. You can use it as a Chrome extension completely free of charge. It's mainly a business content planner, which we personally use for our corporate accounts and to schedule website updates and new blog posts twice a week.
When is it worth using?
If you want to discover and plan content for different media at the same time, not just for Instagram, this tool can be your partner.
Advantages
- Customisable posts for each social medium
- Chrome extension
- Automatic image search
Disadvantages
- Some options are limited
- Not suitable for large companies
6 Feedlink
Feedlink is a comprehensive tool that combines the link function in a bio with social media content planning, with a particular focus on Instagram. It offers a free Instagram planner that allows you to publish reels, testimonials, carousels and regular posts from one easy-to-use platform. In addition, you can publish posts with links that you later display on your page with a link in your bio - saving you a lot of time.
Regularly publishing content on Instagram is key to maintaining engagement and reach, but it can be time-consuming, especially with a busy schedule. Fortunately, there are a number of tools that make scheduling and managing posts easy, allowing you to focus on other responsibilities. Among the top apps are Combin Scheduler, ideal for marketing and comprehensive content management, and Later, which offers visual scheduling and analytics. Hootsuite allows easy scheduling on the go, while Buffer provides a content calendar and audience analytics. Crowdfire allows simultaneous content management across platforms, and Feedlink further integrates a link function in the bio. Each of these tools has its own unique benefits, so you can tailor your choice to suit your needs, whether you are an influencer, an entrepreneur or someone looking for a simple way to stay active on social media.
